Discover Swedish Fish 🐟, the iconic fish-shaped gummies bursting with a unique “red” flavor! They’re also one of the few gummy candies made without animal-derived gelatin, making them a vegan-friendly treat. Crafted by Sweden’s own Malaco confectionery, these sweet fish pay homage to the country’s booming fishing industry. In 1950, they swam across the Atlantic and made a splash in the U.S. during the ’60s and ’70s.
Today, American-market Swedish Fish are produced in Canada and distributed by Mondelēz International. Besides the classic red, they come in green, yellow, and orange, each stamped with “Swedish” for authenticity. Fans debate the red flavor—some call it lingonberry, others say it’s mixed berries, and some even swear it’s cherry! And in Sweden, these gummies go by the name Pastellfiskar (“pale fish”) and include a salty licorice (salmiak) variety, since licorice is a national favorite. 🍬
